Consumer Packaged Goods:
Building Brand Love Through Every Touchpoint
Before the purchase comes the courtship. Brands need to give consumers reasons to fall in love. That’s why we take a close look at every opportunity to make an impression and then activate across the consumer decision journey. We focus on delivering growth across KPIs, from revenue growth to share-of-market increases to rising Net Promoter Scores. And we optimize plans in real time to ensure iterative improvement along the way.