While it may seem to marketers that they have Millennials pinned, their healthcare habits may prove more elusive than they seem. Even though 69% of Millennials discussed looking for online health information with their parents, 70% discussed choosing a specialist or getting a second opinion. Now, where they choose to get that information, is a conversation healthcare marketers would love to get in on.
Get our fresh-from-the-field numbers on what Millennials and non-Millennials think about healthcare and what they look for when it comes to addressing their own.
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